![]() The difference between static and animated banner ads This is because a regular user is seeing hundreds of ads on a daily basis and you’ll have to attract the attention of said user in a short snap of a few seconds – how long it would take for an average person to look over your animated banner. A short and simple message would most likely do much better than the drawn-out complex one. While animation is a relatively complex topic on its own, most of the basic principles of online ads still apply. However, it’s not really that complicated unless you’re going into the field of complex animations that are more than just a few frames in one GIF banner. Understandably enough, creating an animated banner is slightly more complicated than creating a static one. However, while there is a lot of data proving the effectiveness of basic image ads, animated images are also often used to attract customers, draw attention, and so on. ![]() It’s safe to say that various ads could be found at almost any part of the Internet as a whole, and the market of Internet advertisement is incredibly competitive.
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